Daily Cookie

Happy New Year
January 27, 2016, 6:43 pm
Filed under: Events, Fashion, Style | Tags: , , , ,


Mea culpa, mea culpa, mea maxima culpa.

It has now been over 6 months since my last post. In that time, I am guilty of producing 6 major events – one in Nashville, three in Boston and two in NYC – and none made it to the Daily Cookie. Plain shameful.

With that out of the way, its time to start anew (again). And I have decided to make blogging a resolution. My strategy here is if I put it in writing I might stick to it. Plus I have a new team of interns that appear to be social media gurus so we are positioned to share a lot. That is your warning.

2016 promises to be a very busy year for Front Row. We have started working with a few new clients and look forward to executing our annual events too. Our events will take us to Washington DC, Boca Raton, Las Vegas and NYC. And we have a good amount of home grown ones here in Boston too.

When recently interviewing this semesters interns, I realized I was commenting a lot about themes (which you know by now we love) and truly embracing where you are to help maximize the destination event’s potential.

So this year many of our posts will be targeted at exactly that. And I would like to take this time of year for new opportunities to reinvent a fun category to the Daily Cookie – What to Wear Where. This will focus on either my day to day inspiration or what I choose or recommend to others to wear to a specific event.

We will put together outfits, guides, where to find the inspiration or pieces, a few treats and a hot list of the most anticipated events (produced by Front Row of course) for 2016.

The future is bright.













June 1, 2015, 12:18 am
Filed under: Events, Fashion | Tags:


House of Blues, Boston was the place to be last month when we counted down New England’s Greatest Hits at the 2015 NEVYs!

Way more than an awards show, the NEVYS brings together over 800 venture capitalists and entrepreneurs to celebrate the solid gold tech and healthcare hits of the last year. This year we awarded 14 categories and had over 80 finalists all on stage to celebrate the amazing wins in Boston’s vibrant start up community. Rising stars got to rub elbows with living legends and we saluted all the rock stars that are right here in our backyard. Pretty cool. Hats off to NEVCA for starting such a great and highly anticipated effort.

Guest started lining up right before we opened the doors and the fun only continued from there. We had gold statues greeting everyone at the doors, white and gold mod furniture, a flash mob, solid gold dancers, crazy good tunes from DJ Liz Ladoux,  a gold confetti drop and tons of swag.

The best part was that guests truly embraced the theme and dressed from head to toe in gold. We had a pharaoh, lots of gold sequins and sparkle and one team went all out and bought 30 gold capes for their super team. A huge shout out too to Rent the Runway for dressing the NEVCA hosts and us – check out my vintage Halston Heritage gold number below. Yeah baby!

This party was equals part honor, innovation, fun and a gilded good time. Who says Boston doesn’t like theme parties? All you need to do is build it, promote and they will come.

Want us to put the midas touch on your next big event – call us!


April 17, 2015, 7:21 pm
Filed under: Career, Events, Friends | Tags: ,


Howdy from Music City, USA!

This is my 4th trip to Nashville and I discover more things that I love about this place every time. Believe me, I am not  becoming countryfied and won’t be swapping my AG’s for some Cinch (just learned these are “the” known Cowboy jeans) anytime soon, but I do enjoy some good Southern comfort food and the sights.

My job takes me to a new market every year to site, plan and produce an annual event for Microsoft US Public Sector. This is yet another reason why I love what I do. Being on the road as much as I am is tough, but it allows me to meet tons of interesting people and experience many things  that I probably would not normally do as an east coaster. For example, hot chicken! A local specialty which is basically fried chicken that has been seasoned with a secret blend of everything HOT!

This trip I have sited over 29 restaurants, coffee shops and bars looking for the perfect venues to host several dinners and parties for my client later this summer. I call these my “Retail Safaris”. I basically set up camp in a city for a day or two and absorb as much of the town possible. This entails researching or stumbling on the tourist hotspots, learn where the locals eat and hang, what is trending, where to go for live music, where is the best shopping, what is a cultural must see and so on. It can be exhausting, but super fun too. Today I visited many of the places I see on the hit show Nashville and felt like I was in the music industry sitting at a sound board at Ocean Way Recording Studios. Yee haw!oceanway

My goal in these retail safaris is to find options that provide true local flavor, fun entertainment, great food and places that are bursting with charm, energy and endless opportunities.

Past years and prior event experience has taught me how to move in and out of these places like a pro and with an eye for detail and ear for excitement. But it is always beneficial to have a local opinion as well and I find these are the most opportune times to work with a DMC (Destination Management Company). Together you will maximize your time and your client’s dollar.

Now it’s time for me to go off and do some more exploring with 3 friends who are en route from the Northeast and about to join me for a girls weekend.

Bye y’all!

Want to be an Event Planner?
April 14, 2015, 5:33 pm
Filed under: Career, Events | Tags:


Spring has sprung! Today, the Sox schooled the Nationals in their home opener and Newbury Street was chock-a-block. This can only mean that the cherry blossoms will imminently bloom, the first sun dress will appear and that soon-to-be-grads will be looking for what’s around life’s next corner.

Though it’s been a few years (I use the word “few” because it only seems like that) since I was a graduate, I still remember the anxiety of knowing which direction my career would take. This time of year my memory is even more pronounced because now my profession allows me to play role reversal. One of the favorite parts of my job is the chance to meet students every semester.  I love carving out time in my schedule to sit with prospective interns and applicants because that is truly how I got started.

Being a former BC Eagle and an Emerson College Lion, I tend to gravitate to those grads from my tribes, but I have hired students from many of the greater Boston schools. In Boston, we are lucky to select from a pool of great students year after year. I think that Boston’s academic excellence is unparalleled to begin with but the city keeps making a case for graduates to take up residence here. The entire start up community is burgeoning and our sports teams are delivering championship seasons like it’s their birthright. It’s difficult to imagine a hotter market to now make your home and career. Now, with a historic winter out of the way, we won’t have to go through that again for another 50 years!

While the Sox were tearing apart the Nationals at Fenway Park, I sat with a soon-to-be graduate who is considering a  move to Boston and is looking to start her career in event planning. I chose to post about this topic because it was one of the best interviews that I have conducted in memory.  This was a woman who was prepared for her interview. She researched me and FRA prior to coming in, knew the market, had some on-the-ground experience and was genuinely enthusiastic about her chosen career. I find that truly refreshing these days.

Over the past several years, I have met with some great candidates but the pool definitely seemed smaller.  In part, I think it’s because the “tech generation” approaches things a bit differently. To me, it seems like a larger percentage of the graduates are more achievement driven and not about the learning process itself. I’m not suggesting that achievements aren’t important, they are but don’t forget the route to achievement. I remember when I graduated I was told, “Forget about you learned in school. You’re playing for keeps now”.

If I have learned anything over my own career as a professional, it is this: you will only get out of something what you put in to it. I find myself saying that to many who ask me how I got started, or what is the best part of your job or what is it like to have your own small business. I think this is good life advice as much as anything.

My message to all you future class of 2015’ers. . .you want to be an event planner or any thing else today? Prepare for interviews, volunteer your time and imagine yourself in that role.

That’s how you’ll “own” the interview and your subsequent career.


April 8, 2015, 1:27 am
Filed under: Events, Fashion, Style | Tags:


Last week I produced an event for New England Venture Capital Association, one of my favorite and super cool clients in Boston.

I chose to highlight this particular event because people are always asking about theme parties and if they are a draw or turn off. In my opinion, theme parties have made a big come back. Before everyone wanted to be cool and that translated to uber chic, minimalist and sleek.  That vibe still works for sure, but I feel things have loosened up a lot.

Golfing and playing poker arnevyprepe activities, not theme events.  When I say something is themed, I am not talking about your standard, run of the mill “theme” events like the overdone Casino Night.  I am referring to the types of events that guests look forward to, spend weeks scouring the internet for the best costume and fully embrace the chosen theme down to the smallest details.

They become an anticipated annual event and when done right, provide tremendous client and customer satisfaction, deliver some fantastic photo opps and offer up the best bragging rights for years or at least until the next one!

The Pre Party as we simply named this one, was a preview to a major awards show coming up in May and had two goals: to announce this year’s finalists which were also featured in Bostinno and to get everyone fired up for this year’s theme, SOLID GOLD.


We put the midas touch on all and created a gold entrance, used the now famous Instagram-like gold sequined photo back drop, employed Manicube to paint gold and glitter flare nails and had a Tarot Card reader on site to read everyone’s golden futures. We even added a gold mobile candy bar as a special treat.

Now the real work begins, we need to top last week and most importantly top last year.

Theme parties can be a blast. Pay extra attention to the details and the promotion. The more you are excited about the them, the more your guests will be as well.

I am going to start searching for my outfit now. . .

What I wore to The Pre Party:

@AutumnCashmere black cropped sweater

@OhneTitel pleated silk and leather skirt

Zebra lame black and gold metallic @JimmyChoo pumps

Meet the ChangeMakers!
April 1, 2015, 1:34 am
Filed under: Events, Fashion | Tags: ,


Say hello to Robinah, Peter, Patrick and Robert from Choir #43. They are four of the reasons why I love being an event producer.

In my profession, I get to meet some super special people who are doing wonders for the world. And in this case, all before they turn 11 years old.

Last night I produced a small cultivation event at the Liberty NYC to raise awareness for the tens of thousands of children they represent back home.

As you can see I had many assistants. The kids mingled with our guests and then performed four songs.  Once again, their talent and joy won the audience over.

I have been working with the African Children’s Choir (ACC) for the past four years and can tell you they are one of my all time favorite groups to support. I mentioned in my previous post that I sometimes get to help change the world. These kids do it every single day. They are ChangeMakers.ACC Helpers

The ACC has helped educate over 52,000 children to date. Their annual Gala is coming up this fall and the event we hosted last night was our planning kickoff and attempt to secure more committee members to join our efforts. I have been a committee member several times myself. It can be very rewarding especially when you become an ambassador for a cause you truly love.

We have found that adding a social networking environment to the mix is a great way to expand your reach and keep members engaged. Plus you become great friends with the people who you work with all year.

I realize it’s hard to think about what you will be doing this fall, but keep them in mind. Their Galas are not your typical rubber chicken fundraising dinners. Past guests have claimed it is the best charity event in NYC. And I got to admit – they are a blast from start to finish. Imagine my task year after year? No pressure there.

Stay tuned for more event information about the 7th Annual NYC ChangeMakers Gala. And if you happen to be looking for a great cause to support and want to get more involved, please message me.



What I wore:

Crippen flares @crippen

Rag and Bone silk tee @rag_bone

Annie Costello Brown necklace @acbjewels

Daily Cookie Redux
March 29, 2015, 9:23 pm
Filed under: Blogroll, Personal | Tags: , ,

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Hello and thank you for visiting my blog.

I am Christine and live in Boston. I have been an event producer for over 18 years now and I love every minute of it.

It was only after working some pretty cool events over the past five years that I realized I really missed writing about these experiences. Obviously there are many other amazing event producers and bloggers out there, but I am not always convinced how real they are. I am personally drawn to and inspired by the personal style elements: the ones that really made me feel like I was at the event and/or like I really knew the person.

With that in mind, I jumped in with both feet and seven years ago I tried my hand at it myself and started the Daily Cookie. I published my first welcome letter back in 2007 and after just re-reading it now, I have determined that not much has changed about me. On the other hand, my company, Front Row Associates, has grown like a weed.

I wish I had a more exciting story about my blog name. Truth is way back when, the Mayor’s special events director called me Cookie and it stuck.

Over the past 5 years, my events really became my full time job. I suppose it was a natural progression. My husband Michael and I do not have children and instead, my priority became my business. I’m not saying Front Row wasn’t important before but as the years went by, my priority became elevated.

My blog and posts on various social media outlets always resulted in many questions about style, resources, technique and ideas. I would love my blog to not only be a part of me but to also serve as a tool for anyone that visits.

Living and working in Boston has many benefits. There are all those championships for one and the sense of community here provides the perfect roots. But I love to travel and am very fortunate to be able to do so. Being an event producer is a very interesting and fast paced profession. This comes with great opportunities. I have the chance to work with some of my favorite influencers, brands, causes, athletes, actors and expand my business. I get to dress up, take control and sometimes help change the world.

Having your own business is truly the best self motivator. Thank you to all my wonderful clients and friends who have helped me along the way. Going forward, I hope Daily Cookie makes you proud and I encourage you to provide feedback and let me know if there is anything you would like to read about.

In the meantime, I promise to share everything about my events – the who, the what and of course, the wear.

Welcome to the Daily Cookie Redux.