Daily Cookie


Tastings: The Ingredients to a Great Event
February 18, 2016, 2:15 pm
Filed under: Career, Events, Feast | Tags: , , ,

tastingAfter each event, we meet with the client to debrief on all aspects of the project: the successes, the areas for improvement and the highlights.

We prepare for the debriefs by listing the ingredients to a great event.

Food has a starring role and plays an integral part in just about every event. Who is at your table is key, but what you serve on that table is just as important.

Enter tastings.

tasting

Yesterday we sampled some good old southern comfort food at Loretta’s Last Call in Boston. ¬†This tasting was significant because the event is a themed event which our guests are not all accustomed to, nor is it a popular cuisine here in the city. We asked the Chef to come up with a menu that showcased the venue’s flavors and that would appeal to the masses.

There were only two of us at this tasting so a wooden platter was presented with 4 different appetizer sized items for us to try. And of course we had to try the various moonshines to wash down all that fried yumminess.

Besides enjoying a fun afternoon with my client, we were able to make some educated decisions about what and how to serve both our food and beverage for this March event.

When doing your own tastings, make sure your menu is not only delicious but also is easy to consume (is it better passed, plated or buffet), presents or sets up well (how is it passed or will it hold up on a buffet), has enough of a variety and options for all (vegetarian items, gluten free items and/or options for any allergies etc.), represents your event theme and is pleasing to the attendees (is this something you would order yourself).

Good food is always a recipe to success.

Cheers!

#frontrowassociates, #NEVYs2016, #tastings, #gonecountry, #country, #comfortfood, #moonshine, #friedchicken, @LorettasLastCall, @NewEnglandvc, @cococd2014, @CDFRAEvents

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The Science Project
February 15, 2016, 10:40 pm
Filed under: Career, Events, Feast, Friends, Personal | Tags: , ,

Valentine’s Day, like almost every other holiday we celebrate, is really just another event.¬†This year I decided to bake cakes¬†to celebrate the day.

Martha Stewart proudly posted a perfect, super styled photo of a hidden heart pound cake on Instagram. It caught my eye and I thought how fun and what a great way to bake my love and recognize this event. Plus after my self inflicted Christmas gift wrapping project, I figured I could easily tackle a ton of butter and some pink food coloring. After about two minutes of thinking how and when, I decided to make one for Mike, one for my parents and one for my in-laws and visited Amazon to see how fast they could deliver a loaf pan and heart shaped cookie cutters.

I love learning new things and always pick up a few pointers from all my events. Below is what I learned on February 14, 2016:

  • I am not a baker. ¬†I love to cook, but have my own way of doing things and following recipes. Let’s just say, I am not precise. Everything else I tackle in my life has been pretty spot on, baking. . . not so much.
  • Organic food coloring from Whole Foods might be slightly better for you, but does not work. ¬†You need gel food coloring when you want the colors to actually look like colors. Thanks JoeDee.
  • I am a pretty determined control freak. I made 8 cakes to get it right. And micromanaged my poor Valentine and our friend Marcelene on their respective tasks. Truth be told,¬†I didn’t really just learn this –¬†but it is applicable here.
  • Events are a labor of love.¬†See above, I did succeed.

And last but not least. . .

  • Baking is a science project.

#MarthStewart, #PieBox, #cakes, #VDay, @CDFRAEvents, @CocoCD2014, @JoeDeeHess, #FrontRowAssociates 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



Five Million Dollars
February 8, 2016, 4:02 pm
Filed under: Blogroll, Events, Friends | Tags: , , , ,

 

5MThirty seconds can be very expensive.

It’s recorded than more than one third of the US Population tuned in last night to watch Super Bowl 50,¬†cheer on their teams and watch the¬†Halftime Show.

And to watch all the ads.

Major corporations and brands spent millions of dollars for a thirty second spot to promote their goods.

This year they paid Dr. Corporate America upwards of five million dollars to be in the game. This is the most expensive it has ever been. Our ad makers had already taken over the internet with their latest and greatest. The Heinz Hot Dog Stampede commercial went viral over a week ago, Drake’s Hotline Bling is a hit again and just about everyone was humming the Nationwide Insurance ditty whether they were a fan of¬†Peyton or not.

And then last night it kicked off with Ron Howard and the star-studded lineup to start the broadcast. There were some funny spots, but make no mistake, this year’s top ads were just as¬†about who was starring in them as what¬†they were selling.

Advertisers and event producers share similar skills. We capitalize on the fact that large events and star power generate awareness and encourage action. We create and promote them to build anticipation and to punctuate the goals of our carefully planned creative strategies and PR programs. And fortunately when they are done well, they can be very entertaining and very persuasive.

I was sad that I wasn’t screaming¬†for¬†the Pats last night. It was a great season, but just didn’t end the way we all hoped. I was more saddened by the fact that our three time MVP was booed while Ray Lewis¬†was applauded. Come on guys this was really bad form.¬†Haters gonna hate. It changes absolutely nothing.

I knew I wouldn’t really be paying that much attention to the actual game, so I thought it would¬†be fun¬†to engage in a little sport of my own – – introducing “If We Had an Extra Five Million.” Loud shout out to my husband and our friends Patti and Steve for their assist and extra points.

We rated the commercials on the following:

  1. Knowing the audience
  2. Involving the audience (emotionally, call to action, etc.)
  3. Current event relevancy
  4. Overall fun factor
  5. Best celebrity endorsement
  6. Best use of $5M

Congrats to the Denver Broncos, all the MVPs and to the agencies behind last night’s¬†ads. We now know that Super Bowl fans seem to make a lot of babies every year and that Mountain Dew needs a new ad agency. ¬†#whatwasthat

We actually struggled last night as most of the ads failed to impress or meet more than one of our criteria. So we decided on a tie between many because we were just too tired to go into overtime. Our congrats go out to Budweiser as Amy Schumer and Seth Rogen really know how to throw a political party and invited Helen Mirren to make sure you didnt drive home drunk from it; to the candy companies for using tried and true sex appeal and rock and roll to make you want to consume sugar again (William DeFoe was classic); to Jeep for both its 75 anniversary ad and using an up and comer Morgan Dorr to write, sing and star in one of their spots (great song Morgan!); to T-Mobile for being the best spin doctors, to Hyundai for their first date and to Kia for the Walken Closet.

The ads were winners, losers and gave us something to talk about even after the closing ceremony. Sort of like your favorite home team.

Speaking of which. . .  although the Patriots were not on the field, if I had an extra $5M, I would bet on them.

#SB50, #adbowl

 

 

 

 

 



The Overnight

What to Wear Where – The Overnight

One of the perks of my job is that I get to venture to many different destinations. Some people may think this is a hardship rather than a benefit, but I truly like to travel (minus the actual flights) and explore.

So far in 2016 I have been to Florida twice, NYC, Savannah and Charleston. And this week I am at it again.

What I dislike about all the travel is all the packing and worst yet, all the unpacking. I am pretty good with long trips, but sometimes the short trips aka the overnights present a bigger challenge.

Today starts my two short, back-to-back trips. I am in¬†NYC now for an all day planning meeting with a great new client. And tonight I am attending the USO’s¬†75th¬†¬†Anniversary Event. The second trip this week is a weekend escape to the Cape to watch the Super Bowl.

If you ask my husband, or as I will refer to him for the purpose of this post “Mr. Carry-On Only,” he would tell you I am the worst packer, especially when it comes to my frequent trips to¬†NYC. ¬†But I finally think I have the formula. Hope you read that, Mr. Carry-On Only.

I pick one piece to build my outfits from and make that piece work for both days. A good start is using a color scheme. I wear a lot of black so that always works or a very neutral palette Рgray, denim, camel, white, more gray and occasionally with a pop of color.

This trip it’s centered around some¬†off black jeans that I am currently addicted to, two tops and boots. A silk blouse is always a strong¬†option for work and dresses up your jeans. I am thankful¬†that my job¬†is more creative than corporate and use that to my advantage when dressing. There are a few times I need to look more professional, but the majority of the time casual chic is appropriate.

Then it is really what my career is all about: the attention to details. The look above with the ease of the shirt and accessories complete this outfit. The shirt is what makes it though. This winner by Superfine is not your typical blouse. It has a ribbed hem and sleeves and mesh pockets, which makes it that much more interesting. And the fitted drape makes it a long term staple. Luckily my evening event is casual too so a quick change into a pair of higher, sexier shoe boots will take me well into the night.

Tomorrow¬†is about being comfy and cozy on the train home — a cashmere turtleneck sweater will be perfect. The same sweater will then be repacked for my weekend journey.¬†¬†I will simply swap out a top, throw in another pair of boyfriend jeans and some work out gear and I am ready for my weekend escape.

Go Panthers!

#frontrowassociates, #worktrips, #R13, #Superfine, #Vince, @the_USO, @CDFRAEvents

 

 

 

 

 

 

 



Save the Date
February 1, 2016, 3:49 pm
Filed under: Events, Uncategorized | Tags: , ,

 

NEVYs_STD-26-2016_v19We have recently consulted and helped produce two Save the Dates (or STDs as we call them in the biz) for upcoming events, and I thought it was a good time to talk about their importance.

By way of background, a STD shares a lot more than just the actual date. They are a call to action and an event marketing tactic in their simplest form.

Save the Dates promote an event and build excitement and anticipation the minute they are received. And they build attendance by giving guests advance notice so they can plan their calendars accordingly. This is especially helpful in event seasons (spring, fall and holiday). As anyone in this industry understands, events jockey for position. Many times who attends your event is more important than when it is. If this is a significant factor and you want the executives or your group of besties there, get your event on their calendars early.

Advance notice is also helpful with any destination events. The added time provides better planning for hotel, travel and a variety of other logistics including what to wear¬†— there I go bringing my post right back to fashion! But seriously, this is a key factor too.

Save the Dates also allow us as the professional planners to help our clients plan their guest lists well in advance. This gives both sides some concrete numbers to work with and aids in budget forecasting.  All of this translates to less stress in the long run.

Take for example the STD featured here: this went out last night and already there is a buzz percolating about this May event. I have received a couple of emails from vendors who want the business. And at first glance of our chosen theme, I know the audience is already scouring the internet for chaps. What a great way to kick off the event.

Yee Haw!

@newenglandvc, @AFineGlance, @ SarahSherby, @jodyarose, @CDFRAEvents, #NEVYs2016, #FrontRowAssociates, #GoneCountry, #yeehaw, #chaps, #savethedate, #eventplanning

 

 

 

 

 

 



Happy New Year
January 27, 2016, 6:43 pm
Filed under: Events, Fashion, Style | Tags: , , , ,

 

Mea culpa, mea culpa, mea maxima culpa.

It has now been over 6 months since my last post. In that time, I am guilty of producing 6 major events Рone in Nashville, three in Boston and two in NYC Рand none made it to the Daily Cookie. Plain shameful.

With that out of the way, its time to start anew (again). And I have decided to make blogging a resolution. My strategy here is if I put it in writing I might stick to it. Plus I have a new team of interns that appear to be social media gurus so we are positioned to share a lot. That is your warning.

2016 promises to be a very busy year for Front Row. We have started working with a few new clients and look forward to executing our annual events too. Our events will take us to Washington DC, Boca Raton, Las Vegas and NYC. And we have a good amount of home grown ones here in Boston too.

When recently interviewing this semesters interns, I realized I was¬†commenting a lot about themes (which you know by now we love) and truly embracing where you are to help maximize the destination event’s potential.

So this year many of our posts will be targeted at exactly that. And I would like to take this time of year for new opportunities to reinvent a fun category to the Daily Cookie РWhat to Wear Where. This will focus on either my day to day inspiration or what I choose or recommend to others to wear to a specific event.

We will put together outfits, guides, where to find the inspiration or pieces, a few treats and a hot list of the most anticipated events (produced by Front Row of course) for 2016.

The future is bright.

 

 

 

 

 

 

 

 

 

 

 

 



SOLID GOLD
June 1, 2015, 12:18 am
Filed under: Events, Fashion | Tags:

NEW ENGLAND VENTURE CAPITAL ASSOCIATION THIRD ANNUAL NEVY AWARDS HOUSE OF BLUES BOSTON MA WEDNESDAY EVENINGIMG_6047 copyIMG_2097 copy

House of Blues, Boston was the place to be last month when we counted down New England’s Greatest Hits at the 2015 NEVYs!

Way more than an awards show, the NEVYS brings together over 800 venture capitalists and entrepreneurs to celebrate the solid gold tech and healthcare hits of the last year. This year we¬†awarded 14 categories and had over 80 finalists all on stage to celebrate the amazing wins in Boston’s vibrant start up community. Rising stars got to rub elbows with living legends and we saluted all the rock stars that are right here in our backyard. Pretty cool. Hats off to NEVCA for starting such a great and highly anticipated effort.

Guest started lining up right before we opened the doors and the fun only continued from there. We had gold statues greeting everyone at the doors, white and gold mod furniture, a flash mob, solid gold dancers, crazy good tunes from DJ Liz Ladoux,  a gold confetti drop and tons of swag.

The best part was that guests truly embraced the theme and dressed from head to toe in gold. We had a pharaoh, lots of gold sequins and sparkle and one team went all out and bought 30 gold capes for their super team. A huge shout out too to Rent the Runway for dressing the NEVCA hosts and us – check out my vintage Halston Heritage gold number below. Yeah baby!

This party was equals part honor, innovation, fun and a gilded good time. Who says Boston doesn’t like theme parties? All you need to do is build it, promote and they will come.

Want us to put the midas touch on your next big event – call us!

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