Daily Cookie


TO THEME OR NOT TO THEME
April 8, 2015, 1:27 am
Filed under: Events, Fashion, Style | Tags:

solidgoldsolidgold3goldgummies

Last week I produced an event for New England Venture Capital Association, one of my favorite and super cool clients in Boston.

I chose to highlight this particular event because people are always asking about theme parties and if they are a draw or turn off. In my opinion, theme parties have made a big come back. Before everyone wanted to be cool and that translated to uber chic, minimalist and sleek.  That vibe still works for sure, but I feel things have loosened up a lot.

Golfing and playing poker arnevyprepe activities, not theme events. ¬†When I say something is themed, I am not talking about your standard, run of the mill “theme” events like the overdone Casino Night. ¬†I am referring to the¬†types of events that guests look forward to, spend weeks scouring the internet for the best costume and fully embrace the chosen theme down to the smallest details.

They become an anticipated annual event and when done right, provide tremendous client and customer satisfaction, deliver some fantastic photo opps and offer up the best bragging rights for years or at least until the next one!

The¬†Pre Party as we simply¬†named this one, was a preview to a major awards show coming up in May and had two goals: to announce this year’s finalists which were also featured in Bostinno¬†and to get everyone fired up¬†for this year’s theme, SOLID GOLD.

Print

We put the midas touch on all and created a gold entrance, used the now famous Instagram-like gold sequined photo back drop, employed Manicube to paint gold and glitter flare nails and had a Tarot Card reader on site to read everyone’s golden futures. We even added a gold mobile candy bar as a special treat.

Now the real work begins, we need to top last week and most importantly top last year.

Theme parties can be a blast. Pay extra attention to the details and the promotion. The more you are excited about the them, the more your guests will be as well.

I am going to start searching for my outfit now. . .

What I wore to The Pre Party:

@AutumnCashmere black cropped sweater

@OhneTitel pleated silk and leather skirt

Zebra lame black and gold metallic @JimmyChoo pumps

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