Filed under: Events
I just got back from NYC. I am dressed in jeans, sandals and a tank and am soooooo looking forward to a classic summer weekend. The past few days I ran around the city wrapped in a sweater and dodging Santa Claus. It was Christmas in August.
I have to give Madison Square Garden Entertainment props on this one. They staged this event in the heart of midtown to launch the “on sale” of the 75th Anniversary of the Radio City Music Hall Christmas Spectacular. (I have learned from working with them for months that the name of the show must always be italicized.)
75 Santas were ho ho ho-ing all over NYC. Traffic was a mess on 6th and it was all due to snow flurries and livestock. And let me tell you, getting a permit for placing livestock on a city street is not the easiest task in the world. I know this from experience. Some of you may remember a few sheep I brought in for an event.
Anyway, there on Avenue of the Americas under the famous Radio City overhang were Santas (North Pole must clone them now cause all along I thought there was only one), donkeys, and elves. This parade of characters were all waiting in line to buy the first tickets. Did I mention the snow?
This my friends and fellow public relations gurus was a super publicity stunt that I am sure sparked sales. I am really looking forward to working with this group on an event I am producing there late this fall. There will be plenty of tin soldiers, elves, leggy girls in red and white costumes, a Santa and yes, even snow.
But until then, I don’t ever want to witness snow or a jolly fat guy in a red flammable suit in August again. It’s still summer guys – we have two weekends left. So I am off to ho ho hop on down to the beach.
Hey Santa. . .pass the sunscreen.
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